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How to Customize the WooCommerce Shopping Experience

1. Customizing Your WooCommerce Shop Page #

Your Shop Page is the front window of your online store — where customers browse your products.
You can easily design it to match your brand and layout preferences.

Accessing the Shop Page #
  1. Navigate to the shop page
  2. Click on Customize on the top bar
  3. You can change the number of columns and the number of products on the page
  4. Toggle visibility for product title, price, rating, “Add to Cart” button, and more
  5. Click Publish
Useful Customization Options #
  • Product Grid Layout: It lets you control how many products appear per row or page. (Customizer → WooCommerce → Product Catalog)
  • Shop Page Elements: Toggle visibility for product title, price, rating, “Add to Cart” button, and more.
  • Sidebar & Filters Layout: Choose a sidebar layout (left/right/no sidebar) to display filters and categories easily.
  • Typography & Colors: Under Customizer → Global → Typography / Colors, adjust fonts and palette to match your branding.


2. Adding Product Sorting Options #

Default Sorting #

WooCommerce includes a basic “Sort by” dropdown on your shop and category pages.
You can customize the sorting options under:

  1. Navigate to the shop page
  2. Click on Customize on the top bar
  3. Click Publish

Typical sorting options include:

  • Default sorting (custom ordering + name)
  • Sort by popularity
  • Sort by average rating
  • Sort by latest
  • Sort by price (low → high or high → low)


3. Displaying Related Products #

WooCommerce includes category filters on your shop page. Filters help customers narrow down products by category.

Adding the Default Filtering #
  1. Go to Pages → All Pages → Shop
  2. Click Edit
  3. Add a Products Category List widget
  4. Click Publish


4. Best Practices for Better UX #

  • Use consistent product images and aspect ratios
  • Keep filters and sorting visible without scrolling
  • Test your design on mobile devices

Conclusion #

A smooth, visually appealing shopping experience can make the difference between a quick bounce and a successful sale. With Spectra Builder and Astra Theme, you can transform WooCommerce’s default layout into a modern, user-friendly storefront — customized to your exact brand and customer journey.

Take time to refine the flow, simplify navigation, and make discovery effortless. Your customers (and your sales) will thank you for it.

Updated on April 14, 2026